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Footfall Analytic

Know Your Crowd. Grow Your Business.
Every step your customer take in your store is a story. Our people-counting solution incorporates advanced video cameras that can be incorporated into stores—self-owned boutiques, franchises, supermarkets, and many more. The system tracks customer behavior, allowing you to understand where, when, and how they navigate the store. Furthermore, It assists you in converting foot traffic into insightful data so you can make better decisions each and every day.

All this data gathered is in real time and it will benefit you by:

Recognizing peak hours to ensure that you have enough employees to service your customers.
Determining the performance of your store accurately by analyzing customer’s visits to sales.
Spot trends across days, weeks, or seasons

People Counting

Understand Movement. Improve Experiences.

People Counting for Retail, Malls, Airports, Transit Hubs In busy public and commercial spaces, knowing how people move is key to making smarter decisions. People counting technology gives you real-time insights that help you optimize operations, enhance safety, and create better experiences—no matter the setting.

Retail Stores & Shopping Malls

In retail, every visitor is a potential customer. People counting helps you:

Track foot traffic and peak shopping hours
Align staffing and promotions with real-time demand
Measure conversion rates and campaign performance
Share traffic insights with mall tenants
Optimize layout, cleaning, and security based on visitor flow

Airports

Airports are complex, high-volume environments where efficiency is everything. People counting enables you to:

Monitor passenger flow through terminals, gates, and checkpoints
Reduce congestion and improve queue management
Adjust staffing and operations based on real-time occupancy
Support emergency planning and crowd control

Transit Hubs

From bus terminals to train stations, transit hubs rely on smooth, predictable flow. People counting helps you:

Track passenger volumes at entrances, platforms, and waiting areas
Manage crowding and improve service delivery
Optimize cleaning, staffing, and scheduling
Enhance safety and planning with accurate, real-time data

From shopping to commuting, people counting turns foot traffic into actionable insights —helping you create smarter, safer, and more responsive spaces across every sector.

Heat Maps

Heatmaps are even triggered to represent the density of your customer movements. The use colour gradients—often ranging from blue (low activity) to red (high activity)—to show where people spend the most and least time.

Benefits of heat map for your business:
Optimizing your store layout
By identifying hot zones, which are high-traffic areas, you can make data-driven decisions to move underperforming products to be more visible or redesign your store layout to improve your customer experience.

Improving product placement
It can pin-point areas that have highest potential for conversion where you can strategically place products in the popular spots. This is to ensure your business sales conversion can increase.

If you are interested, please contact us.